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SIM
SIM specializes in intellectual property (IP) financing, investment, and monetization opportunities across the U.S., Europe, and Asia. As experts in sourcing, evaluating, managing, and financing IP-based transactions, SIM identifies overlooked value within a company's IP and structures tailored transactions to meet the unique needs of IP owners. Leveraging decades of experience, SIM invests with conviction to unlock the full potential of IP as an asset class.
We were tasked with completely rebuilding their brand system and leveraging the company’s global growth to ensure their communication remains both corporate and modern, while also resonating with the new generation of professionals. Our approach focused on creating a brand that is simple yet highly flexible, allowing for a wide variety of applications across an extensive range of communication and marketing channels. By balancing consistency with adaptability, we aimed to equip the brand with a system that can evolve alongside the company's expanding global presence.