THE THEATER

Step into The Theater, where every performance is a celebration of artistry and innovation. This venue transcends the ordinary, offering a fusion of live music and dance extravaganzas, all under the creative vision of Guy Manoukian, the Middle East's illustrious showman. Here, state-of-the-art technology meets the timeless charm of Lebanese-Armenian musical genius, setting the stage for an experience that promises to astonish and inspire.The Theater's design ensures that every guest is immersed in the spectacle, with a stage that extends into the audience, guaranteeing an unobstructed panorama of the performance. The intimacy of the setting allows for a connection between the artist and the audience that is both rare and electrifying. Beyond the culinary arts, The Theater is a sanctuary for the senses. Each night, a carefully curated lineup showcases a blend of Eastern and Western talent, creating a cultural mosaic that resonates with the works of legendary artists, both past and present. Prepare for an evening where luxury meets legacy, and where every show is an exclusive journey through the realms of sight, sound, and taste. Welcome to The Theater, where the extraordinary awaits and every visit is an encounter with the sublime.

A black and white logo of the word theater.
A close up of a red and white event invitation card.
The theater Dubai is lit up with bright lights.
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A large billboard with a woman on it.
A tall building with a poster of a woman on it.
A laptop with a group of women and men on the screen.
A tv with a picture of a woman on it.
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A red background with the months of the year written in gold.
A red box with three red chocolates in it.
A red restaurant menu cover with gold lettering on a red background.
A white plate topped with a piece of meat covered in sauce.
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A group of people sitting at a table with plates of food.
A restaurant menu is displayed on a red table.
A red and white food menu with gold lettering.
A glass of red wine sitting on top of a table.
A stack of red coasters with gold foil on them next to a matchbox.
A group of people standing on top of a stage dancing and waving flags.
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A poster on a stand of a man playing piano in space.
A poster on a stand with a quote on it.
A poster on a stand with a space theme of two astronauts holding hands.

We were commissioned to develop an international brand from scratch for a renowned venue based in Dubai. This project demanded a fresh approach to the food and beverage program, integrated with entertainment offerings that would exceed the usual standards. Faced with an intensive schedule of shows, themes, events, and strategic campaigns, we crafted a distinct brand voice. This voice enabled a variety of shows to coalesce under a unified brand vision. We paid meticulous attention to every detail, from in-house printed materials to international advertising campaigns and social media initiatives.

Date:
2021/23
Type:
#hospitality #restaurant #lifestyle #food&beverage #dubai
Team:
Creative Director / Art Director / Senior Designer / Junior Designer / Photographer / Producer / Strategist / CGI