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CONVERSE - CHARLI XCX & TYLER
LOVE, CHUCK — CHARLI XCX & TYLER
If you say “Converse,” you immediately think of the Chuck Taylor — a silhouette that has moved effortlessly across generations, subcultures, and disciplines. Worn by athletes, musicians, skaters, and artists, it remains one of the most enduring symbols of creative independence. With Love, Chuck, Converse reasserted this legacy through a global campaign celebrating the courage to create without fear.Fronted by Tyler, The Creator and Charli XCX, alongside Vince Staples, Lil Yachty, Alexis Sablone, Shai Gilgeous-Alexander, Roy Wang, and Zion EKs, the film captured the intimate relationship between the Chuck Taylor and the global creative community. More than a product spotlight, it was an anthem — an invitation to creators everywhere to trust their instinct, embrace imperfection, and simply “Go Do That.” The campaign reinforced Converse’s place at the center of contemporary culture while honoring the authenticity that made the icon timeless.
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As Miroslav Kovalenko, BRAT Partner Photographer & Director, was selected as one of the starring photographers of the campaign, we were entrusted with leading the creative and production ecosystem surrounding every touchpoint he was involved in. Our mandate was clear: ensure that his contribution seamlessly integrated into the global Converse narrative while maintaining the elevated visual rigor and discipline that define BRAT.
From creative alignment and production structuring to on-set orchestration and execution, we built the framework that allowed Miroslav’s perspective to translate with clarity and impact. While not responsible for the entirety of the global campaign, our role was precise and strategic — developing and deploying the creative direction and production around all elements he touched, ensuring cohesion, authenticity, and cultural resonance at every stage.