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SOPHIE HOSPES
Sophie Hospes is a creative director and founder of a globally operating studio at the intersection of design, technology, and brand culture. Based in Sweden with clients across Europe, the UK, and the US, she builds synthetic brand worlds for fashion, performance, and culture-driven brands.Her work blends generative design with strong creative direction, producing a hyper-real visual language that helps brands explore and communicate their position in brand culture. She partners with leading names in sportswear, retail, automotive, and FMCG, and collaborates with major design institutions to educate on the role of new technology in the creative industry.
CREATIVE DIRECTOR / PHYGITAL DESIGNER
Sophie and her partner built their studio entirely self-taught, combining a deep foundation in creative design with emerging technology to develop a visual style that brands actively seek out. Together, they work with global performance brands while serving as a leading voice in the industry, speaking on stages including Parsons School of Design in New York about the future of creative direction. As a duo in both life and work, they have shaped a practice rooted in shared ambition: partnering with the most innovative brands to push the boundaries of what design can be.
Sophie represents a new generation of creatives shaping how brands are imagined, experienced, and brought into the world.
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