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MISELA
Founded in 2008 by designer Serra Türker Bayır, Misela is a modern luxury brand blending Istanbul’s vibrant spirit with timeless design. Known for its handcrafted handbags, travel accessories, and home décor, Misela reimagines Turkish craftsmanship through a contemporary lens.With roots in fine arts and training from RISD and Parsons, Serra brings a unique artistic perspective to each piece. From signature herringbone details to bespoke Made to Order creations, every Misela item is crafted with precision and personality.With stores in Istanbul, London, and Bodrum, Misela continues to grow as a symbol of strength, independence, and effortless style—designed for those who value quality with a touch of play.
We were commissioned to craft a distinctive logotype and emblem for a then-emerging leather goods brand. The main goal was elegantly integrating the names of three sisters into the typography, while designing an emblem inspired by Turkish heritage—reflected in the crescent motifs—and visually representing the original trio's synergy.