COLLECTIVE Y

Collective Y is a design and lifestyle curation and manufacturing company combining classic French interior aesthetics with an eclectic modern twist. At Collective Y, they aim to elevate the daily lifestyle design experience by creating long-lasting products that may become modern relics. Their future offering will combine the core Collective Y collection designed by the company’s creative director Rhea Younes, as well as capsule designs by award-winning designers who will create exclusive interior design objects under Rhea Younes’ creative supervision.

Collective Y logmark
A hand holding a business card with the letter y on it.
A woman is holding a shopping bag in her hand.
An open book with a picture of furniture design.
Chair designs
A yellow book with a picture of a chair on top of it.
A studio scene with furniture.
An orange book sitting on top of a cement block.
A bus stop sign with a picture of a person on it.
A sign on a sidewalk in front of a building.
A poster on the side of a building.
Stone dumbbells on a box.
Three orange boxes stacked on top of each other.
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A woman sitting on a couch holding a cell phone.
A computer screen with a quote on it.
A woman sitting on a chair in front of a computer screen.
A computer screen with a map on it.
A woman sitting on a couch using a laptop computer.
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A large advertisement on the side of a building in Paris.
Advertising of a armchair in Paris.
A living room with a white couch and two small figurines.
A yellow chair sitting on top of a white platform.
A living room with a couch and a table.
A living room with a red chair and a white coffee table.
A chair and a table in a room.
A yellow chair sitting in the middle of a desert.
A couple of chairs sitting on top of a rocky hillside.

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We were commissioned to create a comprehensive brand system from the ground up, emphasizing its appeal to an international clientele. While the challenge lay in maintaining the brand's exclusivity and bespoke nature—ensuring it remained discreet—it was crucial to facilitate robust market growth. Our deliverables encompassed brand development, strategic planning, marketing, advertising, web development, product innovation, and production support.

Date:
2022/23
Type:
#retail #luxury #lifestyle #design #paris #france
Team:
Creative Director / Strategist / Art Director / Senior Designer / Developer / Photographer / Producer