JOSEPH DUCLOS

Joseph Duclos, a name synonymous with timeless excellence in leather craftsmanship, has its roots deeply embedded in history, dating back to 1754. It was then that King Louis XV, in the grandeur of Versailles, granted the Letters Patent, birthing the Royal Leather Manufacture. This pivotal moment marked the congregation of France's finest craftsmen, whose unmatched expertise in handling leather set a standard of excellence across Europe, a legacy that endures to this day.

In the contemporary era, Joseph Duclos continues to honor this rich heritage through its exquisite range of bags, pochettes, and small leather goods. The brand is steadfast in its commitment to reviving the meticulous techniques of its dedicated forebears, ensuring that each creation is not just a product but a piece of history. The commitment to quality is twofold, focusing equally on superior craftsmanship and environmental consciousness, reflecting the brand's adherence to the Enlightenment philosophy of continuous improvement.

At Joseph Duclos, every stage of production, from the tanning of the leathers to the final touches on the bags, is carried out with exceptional precision. The skill and artistry of its unparalleled artisans are evident in every design, inviting customers to experience the legacy of the Enlightenment in their modern collections. A visit to the Joseph Duclos boutique is more than just a shopping experience; it's a journey through time, where centuries-old techniques meet contemporary elegance, bringing to life an array of collections that are as rich in history as they are in style.

Logo of Joseph Duclos
A person holding a pair of scissors and working in a bag manufacturing.
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Joseph Duclos family tree.
The original house of Joseph Duclos
An old map
A black and white drawing of a building.
A countryside town in France.
A filed of wheat in the countryside.
Joseph Duclos Emblem
Pattern illustration
hand illustrator drawing a pattern.
Pattern on paper
A blue bag with a gold logo on it.
A blue handbag with a heart and a cross on it.
A close up of a handbag on a blue background.
A close up of a bag with a heart and a cross on it.
A brown handbag with a monogrammed design on it.
A brown handbag with a monogrammed monogrammed logo.
A cross and a heart on a brown leather bag.
A brown bag and a tan purse on a brown background.
A sketch of luxury bag packaging.
A black box with a blue ribbon and a bow.
A blue box with gold designs on it.
A blue bag with a gold logo on it.
A perfume bottle design with a label on it.
A perfume bottle design with a label on it.
A blue book with gold lettering on it.
A book opened to a page with a hand holding a pin.
A blue book with gold lettering on it.
An open book with a picture of a man.
A book with a hand cutting a piece of leather.
A luxury handbag ad concept.
A luxury handbag ad concept.

We were commissioned to research and develop the first derivative of a comprehensive brand system and the revival of the historic heritage. We had to establish not only the visual references for possible future marketing material but also the physical product development such as handbag fixtures and other iconic brand elements.

Date:
2021
Type:
#fashion #luxury #lifestyle #paris #france #retail
Team:
Creative Director / Strategist / Art Director / Senior Designer